Our Approach

ZeroQ takes a sensible approach to building partner ecosystems. It all starts with a free discovery and roadmap discussion where we can determine your immediate priorities, anticipated challenges, and your current engagement model for indirect partnerships.

Once you have created some strong alignment in your partnering strategy across different tiers of your organisation you will start to benefit from improved execution as you leverage new improved productivity tools that help activate incremental networking opportunities for your products and services.

ZeroQ provides highly flexible options for the delivery of our consulting services to support you, only as much as you need.

Alignment Layers

A successful framework for partnering depends on senior executive sponsorship and support. If there isn't any alignment between the company strategy with the specific KPI's for your team-members then this can create an inconsistent or unpredictable experience for your partners, making it difficult to earn their trust.

Company Strategy

Leadership objectives

Skills for individuals

Execution Layers

Building content that will help you to motivate your partners is the first step however it is also important to ensure that your business processes are prepared for any indirect business development. For example, if there isn't any workflow that integrates partners into your high touch sales pursuits or cold calling efforts then that could result in channel conflict or distrust, thus undermining your partnering strategy.

Productivity Tools

Workflow & method

Training content

Networking Layers

Start-ups should avoid contracting with hundreds of partners that will compete against each other. Your early foundation partners should be chosen based on some pre-defined criteria and an appropriate due diligence selection process. Once these anchor partnerships are established it is much easier to develop other routes-to-market and nurture any "sell with" Alliance partnerships.

Routes to market

Foundation partners

Strategic alliances

Delivery Layers

ZeroQ provides flexible consulting options that can adapt to your budget cycles, availability of resources or timing needs. Some deliverables can be provided as a fixed cost project while others can be scheduled to be completed on a recurring basis.

Project consulting

Recurring contract

Referral or bounty

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Our Approach

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